On June 28, 2024, the highly anticipated 2024 IAI Design Festival was held in Xiamen, China, like a brilliant pearl, presenting a stunning and luxurious feast for the design industry. At 10:00 am on the 28th, the 16th IAI Design Exhibition grandly opened on Jiangnan Water Street in Xiamen Garden Expo Park. He Changcheng, Chairman of the Asia Pacific Designer Alliance and founder of the IAI Design Festival and Design Award, delivered an opening speech at the venue. Leaders such as Zheng Xiaoyan, Deputy District Mayor of Jimei District People's Government in Xiamen, as well as authoritative figures and experts from the domestic and foreign design industry, attended the opening ceremony.

      The ribbon cutting ceremony at the opening ceremony was solemn and warm. After the ceremony, Chairman He Changcheng, founder of the IAI Design Award, accompanied the leaders, guests, and guests to visit the IAI Works Exhibition. Vice District Mayor Zheng Xiaoyan expressed on the spot that she hoped that the Garden Expo Park could hold more highquality exhibitions like the IAI Design Exhibition in the future. This not only enriches the cultural life of the people, but also helps to enhance the connotation of highquality cultural and tourism. She also proposed that IAI consider making the Garden Expo Park a designated venue for long-term design exhibitions.

     On the afternoon of the 28th, the meticulously prepared IAI Design Festival "Xiamen Urban Sightseeing and Inspection Tour" was happily launched. The welcoming fleet led by NIO EC7 accompanied and escorted guests throughout the journey, allowing Chinese and foreign guests to leisurely experience the unique charm of Xiamen.

    On June 29th, the excitement of the design festival continued to heat up. The IAI public lecture forum was held at the Portman Seven Star Bay Hotel. In the morning, the open class focused on the theme of design and industry development under the new trend of AIGC, and engaged in brainstorming. Ma Lijuan, Dean of Xi'an Jiaotong Liverpool Film and Television College, presided over the overall situation. Guests such as Yao Deyi, Vice General Manager of Shanghai Shangying Film Production Co., Ltd., and Marc Aurel, Dean of Xi'an Jiaotong Liverpool University Design College, gave brilliant speeches, and the interactive segment was full of sparks and wit.

                                            The picture shows Professor Mai Lijuan, Dean and IAI Judge of the School of Film and Television at Xi'an Jiaotong Liverpool University, presiding over the IAI Open Course Lecture on "Design and Industry Development Trends under the New Trend of AIGC"

      The open class "Dialogue on Future Design" in the afternoon was hosted by Hao Ninghui, Dean of the School of Design at the Central Academy of Fine Arts. The topic was to deeply explore future architecture, space, and ecological design. Professor Fang Xiaofeng, Vice Dean of the School of Fine Arts at Tsinghua University, Wu Xiuwei, Founder&Partner and Creative Director of MOC Design Office, and Yang Zhenyu, as well as the winner of the IAI Most Creative Award, Superlimao, and other guests generously shared cuttingedge concepts. IAI core judges, Vice Chairman of the Asia Pacific Designer Alliance Chen Guangxiong, and IAI judge Abel actively participated in the dialogue.

                                                                                                                        The picture shows the live forum of the open class "Dialogue Future Design"

The picture shows the host announcing the official start of the 16th IAI Awards Ceremony in 2024

At 5:30 pm on the 29th, the IAI Design Award ceremony, known as the "Design Oscar" and "Design Olympics," was held grandly. Leaders from the Xiamen Municipal Party Committee Propaganda Department, Tong'an District Party Committee Propaganda Department, and Jimei District Cultural and Tourism Bureau attended the scene in person. Authoritative figures from the global design industry, celebrities in the fashion and art industry, as well as winners and representatives from domestic and foreign universities gathered together. Chairman He Changcheng, founder of the IAI Design Award, was the first to deliver an emotional and inspiring speech on site. Chairman He Changcheng stated in his speech that the IAI Design Award has evolved from a small concept to an important award that is now highly regarded in the international design field. Along the way, it has been full of challenges and hardships, but more importantly, it has been about gaining and growing. This is not only an award ceremony, but also a grand event in the design industry. It is a powerful driving force for the industry to continue moving forward, and it is stated that in the future, we will continue to adhere to our original intention, continuously enhance the influence and professionalism of awards, explore more talents in the design field, and bring more profound works to society. The emotional and inspiring speech won warm applause from all guests present. The award ceremony, as the core of the IAI Design Festival, is particularly eyecatching, with numerous outstanding design works and outstanding designers from around the world proudly appearing on stage, showcasing their charm. The unveiling of each IAI design award is like a brilliant pearl shining on the scene, triggering waves of applause.

                                      The picture shows IAI founder He Changcheng, Chairman of IAI Jury Indoor Awards Kees Spanjers, and IAI Jury Dalia Gallico presenting awards to the winners

From the IAI Interior Award, Intelligent Manufacturing Award, Architecture Award, Landscape Award, Elite Award, to the IAI Most Creative Award representing IAI Lifetime Achievement Award and the supreme honor of IAI, each category of awards born on site has attracted attention and won warm applause from the audience. Especially noteworthy is that the student winners of the two works that won this year's Elite Awards both won the IAI Gold Award and belonged to the same university, thus receiving an IAI bonus of 15000 yuan. This also became the first prize in the history of IAI to be awarded to the winners, triggering greater attention from young students to the new IAI Elite Awards. When the representative of Lifetime Achievement Award winner Steven Hole took the stage to receive the award, the large screen displayed the recipient's handwritten letter to the IAI award ceremony. After Steven's representative read out the content of the letter, there was thunderous applause on site. And what brought the award ceremony to a climax was the renowned architectural institution Superlimao, who had traveled thousands of miles from Brazil to come to the IAI award ceremony. When the winners came to the stage to receive the award, it caused cheers and thunderous applause from the audience.

At the award ceremony, an IAI Design Yearbook donation ceremony was also held, donating yearbooks to domestic and foreign design schools, fully demonstrating the firm support of the Asia Pacific Designer Alliance for design education. The signing ceremony of cooperation between Chinese and foreign universities and institutions has opened up a new and broad path for Sino foreign design education and industry cooperation, showcasing the strong attraction of the Asia Pacific Designer Alliance in promoting educational innovation and design empowerment, laying a solid foundation for building a global design exchange and cooperation platform for IAI. The ceremony of the first AI Design Award competition launched on site in 2024 has opened up a bright path for future innovative design.

The picture shows He Xiaoqing, Dean of the School of Film and Television at Shanghai University, Ma Lijuan, Dean of the School of Film and Television at Xi'an Jiaotong Liverpool University, Tao Haiying, Vice Dean of Beijing Institute of Printing, Wang Yinghai, President of Suzhou Industrial Park Night Technology College, and Gao Erdong, Associate Professor of Communication University of China, attending the signing and cooperation ceremony of the APDF Ivy League

                                                                University of Chile, University of San Sebastian in Chile, Lingdong Tiandi, and Wufu Wutang Digital Art Museum attended the signing ceremony

                                                     The picture shows IAI founder He Chang donating IAI Design Yearbook to twelve domestic and foreign design schools on site

The subsequent IAI Awards banquet brought people from the tense award atmosphere into a relaxed and enjoyable banquet segment, spending an unforgettable and joyful IAI design festival atmosphere with beautiful and melodious live music accompaniment. This year's IAI Awards Ceremony has been a series of exciting and overwhelming events, with a series of stunning cultural performances that have pushed the award atmosphere to a climax time and time again. The exciting cultural and artistic performances that run through the entire venue have pushed the atmosphere of the IAI award night to a climax time and time again. In addition, the event site has carefully set up multiple fun segments, and the Agile Life UNICLONE showcased the creation of award winners' IPs by digital people on site. Through the AI protagonist story engine, users can experience AIGC and customize digital avatars, perfectly showcasing their personal charm. Interesting activities such as QR code lottery and NIO test drive were also announced by the organizers. It is worth mentioning that the 2024 IAI City Mobile Exhibition Hall (Hangzhou Station) "Digital Wanderer's Creative Space" activity plan will be officially launched in 2024, allowing people to deeply immerse themselves in the beauty of the perfect integration of technology and life.

This year's IAI Design Festival is not only a night of coronation for successful people, but also a visual feast. The IAI Awards Ceremony brings hope and motivation to the attending guests for design to lead the future, and also brings infinite beautiful aspirations for design to change life. This IAI Design Festival once again perfectly integrates exhibitions, forums, and awards. It is not only a noble tribute to past glorious achievements, but also points out brilliant directions for future design, inspiring the design industry to move forward, innovate continuously, and create more remarkable achievements!

                                                                The picture shows a digital person creating an awardwinning IP, experiencing AIGC through an AI protagonist story engine, and customizing a digital avatar