FernandoBrandao (Brazil)

Chief Designer of Brazil Pavilion of World Expo 2010 Shanghai,vice President of Brazil China Friendship Association

FernandoBrandao graduated from Santos Architecture University in St Paul in 1985. Histhesis "From a Town to Unity" won the Brazil national scholarship. SinceProfessor Fernando Brandao obtained employment, thanks to its outstandingcontributions in the field of architecture, he has won 17 prizes from Braziland the United States.He opened his personal office in 1996, master FernandoBrandao is good at combining industrial design with architectural designand  running the green concept through the whole process of housingdesign, construction and use.Fernando brandao received an award from the ADGBrazilian Graphic Designers Association. In 2002, the booth project designedfor Tafisa and Giroflex company won the AsBEA Honorary Award. In 2008, he wasinvited to participate in the German "Red Dot Award" and won the RedDot Honorary Award for the design of the Livraria Cultura bookstore in SaoPaulo, Brazil. In 2017, the participating projects won the IAI BestArchitectural Conceptual Design Award.In addition, he serves as vice Presidentof Brazil China Friendship Association and a member of the InternationalCouncil of the Asia Pacific Designer Federation.

Industry achievements：

In 2017, Fernandobrandao won the IAI Best Design Award with the project of Changzhou LiyangCultural and Scientific Creative Industry Park.

In 2016, with OPYrestaurant design, he won the 2016 iF International Interior ArchitectureDesign Award.

In 2016, withAlberflex Boost, he won the 2016 iF International Interior Architecture DesignAward.

In 2010, with theALBERFLEX booth of Office Solution, he won the AsBEA Enterprise Project Award.

In 2010, withSpace X of Casa Office won the "most original project" and"most challenging project" awards.

In2009, he won out from the national competition of Brazil Pavilion in ShanghaiWorld Expo.

In2010, the Space X project designed for Casa's office won the USA/Brazil IDEABrazil Award (Silver Award).

In2010, he won the best Booth Award of the Colunistas Award (Gold Award) withALBERFLEX project.

In2008, he won the German "Red Dot Award" for the design of thebookstore of Livraria Cultura in São Paulo.

In2008, with the bookstore design of Livraria Culture, he won the Brazil Award (GoldAward) of USA/Brazil IDEA (International Outstanding Design Award).

In2008, with the PERDIGAO project of APAS in 2007, he won the best Booth Award ofthe CAIO Award (Gold Award).

In2007, the publicity booth designed for Perdigao/BRFoods Company won the BestPublicity Booth Award of the International Terminal Marketing Award (POPAI).

In2006, the publicity booth project designed for Perdigao/BRFoods Company won theCAIO Prize.

In2002, the publicity booth project designed for Tafisa and Giroflex Company wonthe AsBEA Honorary Award.

In2001, he won the AsBEA Honorary Award for the design of Livraria CulturaBookstore.

Designworks：

BrazilPavilion of World Expo Shanghai

World Expo,2010

Brazilian Pavilion, Shanghai, China

The  design of the Brazil Pavilion at the ShanghaiWorld Expo was inspired by the Bird’s Nest of the Beijing Olympic Games. Thepavilion is decorated with environmentally friendly recyclable wood, forming anetwork structure resembling a “bird’s nest” and, just like a lush tropicaljungle. Fernando brandao, the designer of the Brazil Pavilion at the  World Expo, said that he likes traditional Chinese architecture very much, andpays special attention to traditional wooden buildings and architecturaldetails. He perfectly integrated traditional Chinese wooden structures andgreen grassland in Brazil into the architectural design of the Brazil Pavilion..

Themuseum mainly includes exhibition halls such as "City Scenery","Dynamic City, Vibrant Brazil" and "Happy Brazil", as wellas a series of themed corridors. Through high-tech means and various cultural,artistic, commercial and other activities, The pavilion shows the full dynamicpulse of urban life.

Livraria Cultura

The United Nations international building, Sao Paulo, Brazil

In the bookstore in Brazil, people began to have a differentrelationship with books, and established a special identity between people andbooks in the whole space .Fernando brandao broke the previous rule that peopleneeded to get along quietly with books, turned the bookstore into a very livelyplace. The bookstore has reserved some space for theaters and cafes. In the majorcities in Brazil, this bookstore has become a gathering place for leisure. Alot of people come and go every day, with more than 20,000 visitors a day. Itis a very successful business case. People feel comfortable in the same publicspace. Some people got married in the bookstores, and pregnant women with poorliving conditions chose to give birth in bookstores. Fernando brandao was verymoved when he heard that. It meant that they have created a humanized space,and they have successfully used their way to bring harmony to people.