The Nubia’s design makes the case for smartwatches with a portrait display. Given that our mobile interfaces are mostly built for infinite scrolling, the Nubia’s vertical screen really feels like a logical step… looking almost like a shrunken smartphone that sits on your wrist. That doesn’t take away from the fact that it still is a pretty feature-packed smartwatch. It comes with a real-time heart-rate tracker, 4 dedicated sports/fitness tracking modes, the ability to accept and reject calls, find your phone if it gets lost, and to summon your phone’s native voice assistant. The Nubia even comes outfitted with its own GPS, calendar, music player, stopwatch, alarm, and all the other basic features you’d find in a smartwatch… along with what feels like one of the most captivating wraparound displays I’ve ever seen on a wearable.

That 4.01″ flexible OLED display is easily Nubia’s most defining feature. It covers the most crucial real-estate of your wrist, being visible from all angles as you stare down on it. The vertical display comes with its own set of clock faces to choose from, turning them into artwork that adorns your wrist. You can input the face of your choice from Nubia’s smartphone app, even customizing them with your own photos. The elongated portrait display translates to a great UI with minimal scrolling too, as apps like the music player, fitness tracker, and message reader occupy every bit of that vertical real estate really well. This means you’re spending more time looking at information on the screen than scrolling, pinching, or tapping away at it.

Real-time Heart Rate Monitoring – With its high-precision HR sensor, Nubia gives you valuable heart-healthy information. It continuously tracks your real-time heart rate zones, so you know your heart better to plan for the next move, the next run, or the next workout session.

Track Every Workout – Nubia Watch tracks and records your health data and provides valuable insights to help reach your fitness goals.

Nubia takes incoming calls, texts, email, Facebook, What’s app, and line notifications. Make a phone call via Bluetooth when you want to go hands-free. Set the calendar to remind yourself of important dates and events. With up to 7-days of battery life, Nubia Watch keeps you seamlessly connected to your daily life.

You can share your favorite songs through the Nubia Wear app to the Nubia Watch. Enjoy your favorite songs via the Bluetooth connection while you’re working out or jogging.

Designed with diamond-like ceramic that complements the curved screen. Built with aluminum alloy and 316L stainless and paired with a skin-friendly silicone wristband.