Recently, Mr. Liu Guanzhong, a renowned design scholar, responsible professor at the Academy of Arts and Design of Tsinghua University, and Honorary Academic Chairman of the 20th Anniversary Special Season of the IAI Design Award, shared his latest academic tweet entitled "From 'Creating Objects' to 'Designing Affairs': An Interpretation of the Methodology of Design Science" with the IAI Design Award. Drawing on decades of profound accumulation in the design field, he reinterprets the essence and mission of design.

(The picture shows Professor Liu Guanzhong)

Professor Liu Guanzhong proposes that design should not stop at "creating objects" but should focus more on "designing affairs". True design is systematic thinking and practice oriented toward society, the future, and problems. It represents a value elevation from the superficial level of form to the core of affairs, and from product-oriented thinking to systematic thinking. This concept is highly consistent with the core values upheld by IAI over the past two decades—returning design to its origin and leading the future through innovation—and has injected a profound academic spirit into the special 20th-anniversary season of IAI.

(The picture shows Guanzhong Liu's Methodology of Design Science)

As a founder and leader of industrial design in China, Professor Liu Guanzhong has established a unique design ideology system based on the methodology of design science, influencing generations of design practitioners and young students. By prioritizing the sharing of his latest academic insights on the IAI platform, he not only highly recognizes IAI's two decades of commitment to academic leadership but also infuses the competition with more profound intellectual strength.

On the occasion of the 20th anniversary of the IAI Design Award, we will continue to take ideas as our rudder and innovation as our sail, advocating design that is responsible, thoughtful, warm, and future-oriented. We will promote the continuous progress of Chinese design and global design in line with the logic of affairs, humanism, and the mission of the times.

We sincerely express our gratitude to Professor Liu Guanzhong and look forward to jointly planning future endeavors through the wisdom of design.