The IAI Open Course Lecture Hall opens in Xiamen
Date:2024-07-05

On June 29th, the excitement of the design festival continued to heat up. The IAI public lecture forum was held at the Portman Seven Star Bay Hotel. In the morning, the open class focused on the theme of "Design and Industry Development under the New Trend of AIGC" and engaged in brainstorming. Professor Mai Lijuan, IAI Judge and Dean of Xi'an Jiaotong Liverpool Film and Television College, presided over the lecture. Other distinguished guests, including IAI Judge, Associate Professor Gao Erdong of Communication University of China, IAI Judge, Professor Dalia Callico, Art Director of the Milan Palace Museum, Yao Deyi, Deputy General Manager of Shanghai Film Production Co., Ltd., Professor Li Chunyin, Chairman of the Asia Pacific Designer Alliance (APDF) and former Chairman of the World Design Organization (WDO), and Marc Aurel, Dean of the Design School of Xi'an Jiaotong Liverpool University, gave brilliant speeches. The interactive segment was also full of sparks, and the guests were present. The audience, including designers, faculty and students from various universities, and representatives from institutions, actively asked questions, and the atmosphere of the lecture was very lively.



                                                           

                                        Professor Mai Lijuan, Dean of Xi'an Jiaotong Liverpool Film and Television College, presided over an open class on "Design and Industry Development Trends under the New Trend of AIGC"


                                                       

                                                            Associate Professor Gao Dong from Communication University of China gives a keynote speech on "Intelligent Space"


                                                     

                                                    Professor Dalia Callico, Artistic Director of the Milan Palace Museum, does "AIGC in the Present"


                                                       

                                                   Yao Deyi, Deputy General Manager of Shanghai Shangying Film Production Co., Ltd., gave a keynote speech


                                                                   

                                                                               Sooin Lee, Chairman of the Asia Pacific Designers Alliance (APDF), gave a keynote speech


                                                             

                                                            Professor Marc Aurel, Dean of the School of Design at Xi'an Jiaotong Liverpool University, gave a keynote speech


                                                           

                                                                           Guest interaction segment


                                                           

                                        Kees Spanjers, Co Chairman of the Asia Pacific Designers Federation (APDF), presented the IAI Speech Certificate for speeches


The open class in the afternoon continued with indepth discussions on the theme of "Dialogue on Future Design". Professor Hao Ninghui, Vice Chairman of the Academic Committee of the Asia Pacific Designers Alliance (APDF) and Dean of the School of Design at the Central Academy of Fine Arts, presided over the discussion. Professor Fang Xiaofeng, Vice Dean of Tsinghua Academy of Fine Arts, Wu Xiuwei, Founder&Partner and Creative Director of MOC Design Office, and Yang Zhenyu, as well as guests such as LUla and Partner Jose, winners of the IAI Most Creative Award and founder of Brazilian architectural institution Superlimao, generously shared cutting-edge concepts. IAI judges Chen Guangxiong and Abel participated in the on-site dialogue.


                           

                                      Professor Hao Ninghui, Vice Chairman of the Academic Committee of the Asia Pacific Designers Alliance (APDF) and Dean of the School of Design at the Central Academy of Fine Arts, presided over an open class titled "Dialogue on Future Design"



                                           

                                               Keynote speeches by Wu Xiuwei, Founder&Partner and Creative Director of MOC DESIGNATION OFFICE, and Yang Zhenyu


                                                     

                                                         Professor Fang Xiaofeng, Vice Dean of Tsinghua Academy of Fine Arts, gave a keynote speech on "Design Thinking in the Information Age"


                                                               

                                                                        IAI Most Creative Award winner LUla and partner Jose give a keynote speech together



                                                                                                         

                                                                                                               Guest dialogue session


                                           

                                             Kees Spanjers, Co Chairman of the Asia Pacific Designers Federation (APDF), presented the IAI Speech Certificate for speeches







The open class in the afternoon continued with indepth discussions on the theme of "Dialogue on Future Design". Hosted by Hao Ninghui, Dean of the School of Art and Design at the Central Academy of Fine Arts, Professor Fang Xiaofeng, Vice Dean of Tsinghua Academy of Fine Arts, Wu Xiuwei, Founder&Partner and Creative Director of MOC Design Office, and Yang Zhenyu, as well as guests such as LUla and Partner Jose, winners of the IAI Most Creative Award and founder of Brazilian architectural institution Superlimao, generously shared cuttingedge concepts. IAI judges Chen Guangxiong and Abel also participated in the on-site dialogue.


After the conclusion of the IAI Open Lecture, the attending guests and listeners unanimously praised the high-level speech of the forum, stating that they will pay more attention to the IAI Design Award competition in the future and actively participate in design activities organized by designers in the Asia Pacific region.


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