BRAND·DESIGN·STRATEGY
On the "2018 Global Brand Value Ranking" published by Forbes, the top ten companies are: Apple, Google, Microsoft, Facebook, Amazon, Coca-Cola, Samsung, Disney, Toyota, and the US Telephone and Telegraph. However, China as the world's top 1 industrial manufacturing power,none of the Chinese brands entered the top ten. China is only Huawei's shortlisted and only ranked 79th.Undoubtedly, actively promoting brand strategy and enhancing brand value are the key to the sustainable development of China's manufacturing industry.
Popular Brands Online
Brand design can not only bring valuable wealth to the company, but also drive for loyalty.We can increase brand value and save on promotion costs through brand design.Brand strategy is the only way to enhance the core competitiveness of enterprises and lay the foundation for sustainable development,which is the magic weapon for enterprises to win.
Catering Brands
The brand business is cold and nobody cares because the brand positioning is not accurate, or is the brand design not wonderful? How is the brand strategy customized and how to guide brand positioning and brand design? In order to be based on the future,brands must grow and evolve continuously. And how does the brand evolve? We will brainstorm this and explore the future of brand design and strategic development.
Furniture Brands
Brands Evolution
SUBJECT OF SEMINAR
1. The importance of brand design to the brand
2.Brand evolution and trend discussion
3.Brand design and brand strategy
4.Brand Strategy and Strategic Management
CASE STUDIES
1.Brand strategy case sharing
2.Appreciation of brand design case
3.Brand evolution
Special Guest
Li Cheng Peng(China)
Director of Visual Communication Design, School of Design, Shanghai Jiaotong University
Deputy Secretary General of the Design Committee of Shanghai Packaging Association
Visiting Scholar, New Media and Design Institute, Hamburg, Germany
Dusan(Montenegro)
Visual Designer
Evermond, Life Diamon Brand Manager/Jewelry Designer
Yang Hui Zhong(China)HYRS Huayang Ruishi (Shanghai) Creative Development Company Executive Director
APDF-Asia Pacific Designers Federation Greater China Council
Deputy Secretary General of APDF Brand Design Committee
Feng Jia Hao(China)
Xiao Yong Design Consultant (Beijing) Co., Ltd. Project Supervisor
Member of the International Designers of the French Innovation Design Council
APDF Asia Pacific Designers Federation Professional Member
Salon Process
15:00—15:30
Guest sign
15:30—15:45
The host opened
The guest introduce
15:45—17:15
Keynote Speech
Topic discussion
17:15—17:30
Free communication
Tea break
17:30—18:15
Brand case sharing
18:15—18:30
Photo Time
活动
信息
About APDF
APDF is a design organization with a global vision and a diverse professional background. APDF members come from all over the world and are an influential design think tank platform in China and Asia. APDF focuses on urban and industrial transformation, promotes the coordinated development of design and related industries; advocates design as an effective way to promote harmonious coexistence between mankind and the environment, and realizes the best interests; promotes design as an important force to change social and economic development and lifestyle. And effective ways; promote design education and career development, share best practices, enhance student design skills; promote global design understanding and cooperation. APDF is a non-negligible voice channel for the harmonious development of the Asian design interface to the world's urbanization, and has become an important international resource platform for “Beautiful China”-Creative City-China's new urbanization construction and world urban development.
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