BRAND·DESIGN·STRATEGY

On the "2018 Global Brand Value Ranking" published by Forbes, the top ten companies are: Apple, Google, Microsoft, Facebook, Amazon, Coca-Cola, Samsung, Disney, Toyota, and the US Telephone and Telegraph. However, China as the world's top 1 industrial manufacturing power，none of the Chinese brands entered the top ten. China is only Huawei's shortlisted and only ranked 79th.Undoubtedly, actively promoting brand strategy and enhancing brand value are the key to the sustainable development of China's manufacturing industry.

Popular Brands Online

Brand design can not only bring valuable wealth to the company, but also drive for loyalty.We can increase brand value and save on promotion costs through brand design.Brand strategy is the only way to enhance the core competitiveness of enterprises and lay the foundation for sustainable development,which is the magic weapon for enterprises to win.

Catering Brands

The brand business is cold and nobody cares because the brand positioning is not accurate, or is the brand design not wonderful? How is the brand strategy customized and how to guide brand positioning and brand design? In order to be based on the future,brands must grow and evolve continuously. And how does the brand evolve? We will brainstorm this and explore the future of brand design and strategic development.

Furniture Brands

Brands Evolution

SUBJECT OF SEMINAR

1. The importance of brand design to the brand

2.Brand evolution and trend discussion

3.Brand design and brand strategy

4.Brand Strategy and Strategic Management

CASE STUDIES

1.Brand strategy case sharing

2.Appreciation of brand design case

3.Brand evolution

Special Guest

Li Cheng Peng（China）

Director of Visual Communication Design, School of Design, Shanghai Jiaotong University

Deputy Secretary General of the Design Committee of Shanghai Packaging Association

Visiting Scholar, New Media and Design Institute, Hamburg, Germany

Dusan（Montenegro）

Visual Designer

Evermond, Life Diamon Brand Manager/Jewelry Designer

Yang Hui Zhong（China）HYRS Huayang Ruishi (Shanghai) Creative Development Company Executive Director

APDF-Asia Pacific Designers Federation Greater China Council

Deputy Secretary General of APDF Brand Design Committee

Feng Jia Hao（China）

Xiao Yong Design Consultant (Beijing) Co., Ltd. Project Supervisor

Member of the International Designers of the French Innovation Design Council

APDF Asia Pacific Designers Federation Professional Member

Salon Process

15:00—15:30

Guest sign

15:30—15:45

The host opened

The guest introduce

15:45—17:15

Keynote Speech

Topic discussion

17:15—17:30

Free communication

Tea break

17:30—18:15

Brand case sharing

18:15—18:30

Photo Time

活动

信息

About  APDF

APDF is a design organization with a global vision and a diverse professional background. APDF members come from all over the world and are an influential design think tank platform in China and Asia. APDF focuses on urban and industrial transformation, promotes the coordinated development of design and related industries; advocates design as an effective way to promote harmonious coexistence between mankind and the environment, and realizes the best interests; promotes design as an important force to change social and economic development and lifestyle. And effective ways; promote design education and career development, share best practices, enhance student design skills; promote global design understanding and cooperation. APDF is a non-negligible voice channel for the harmonious development of the Asian design interface to the world's urbanization, and has become an important international resource platform for “Beautiful China”-Creative City-China's new urbanization construction and world urban development.

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