APDF Jewelry Brand&Innovation Seminar was held at Shanghai Homevalue APDF International Design Exchange Center on June 14th, Jewelry industry experts, designers, teachers, students and related industry professionals from the Yangtze River Delta region participated in the seminar. This is the first jewelry design salon event held by APJD Asia Pacific Jewelry Design Center since its establishment in December last year. This salon focuses on jewellery brands and innovations, and hopes to explore the development of China's future jewellery brands through seminars. The APJD Asia Pacific Jewelry Design Center as an international jewellery platform, it will provide valuable services and development opportunities for domestic jewellery companies and independent jewellery designers.

Oskar Ho, the academic host of the seminar and chairman of APDF, pointed out in the seminar that although the domestic jewelry industry is facing certain difficulties,with the sustained and rapid development of the Chinese economy, the continuous improvement of people's living and consumption abilities. The jewellery industry is still in a very favorable environment, and the prospects are bright, especially for innovative jewellery brand designers. Although there are still many gaps between domestic jewellery brands and Europe and the United States, in the future, we can continue to learn and realize the "China's wisdom, China's leading" in the field of jewelry.

Ms. Amandy Jin, an independent jewelry brand designer, presented a unique minimalist style of jewelry design at the seminar. She said that the jewelry brand is actually an interpretation of its humanity and a reflection of the inner spiritual world and the jewelry brand is realizing the dream of coexistence of art and emotion with jewelry.”Give up the glitz and admire the simplicity and nature",she exchanges time for space with a simple and pure initial heart, telling Amandy Jin's brand growth story with her own work,which is a valuable insistence and commitment for female designers, it embodies the independent thinking and life attitude of Chinese women designers on jewelry brands.

Ms. Chen Fuling, a key jewellery teacher who graduated from Jingdezhen Ceramic Institute and worked at Shanghai Information Technology School shared her experience and experience in the teaching of jewelry theory and jewelry craftsmanship during the seminar. She hoped that more inspiration and reference to jewelry teaching can be brought by participating in similar activities. At the same time, she hopes that jewelry designers and companies can provide students with more practical internship opportunities, so that students can have a broader career development space. In the interaction with Ms. Chen, President Oskar Ho, expressed his willingness to establish extensive exchanges and cooperation with related jewelry design institutes or jewelry design related disciplines in the future, providing students with the greatest possible teaching assistance and support in personal career development.

Mr. Zhou Zhankun, a representative from a jewelry company, Shanghai Zhang Tiejun Jade Co., Ltd. introduced his Shanghai International Brand Jewelry Center in Minhang area and his future development plan andhis expectation to establishing long-term strategic cooperation with APJD Asia Pacific Jewelry Design Center, In the future, he will establish cooperation with more domestic and foreign jewelry brand institutions and independent brand designers through APJD. At the same time, he also expressed the desire to cooperate with APJD to organize similar events in his jewelry center in the future.

Mr. Zhang Huiming, president of Jiangsu Pearl Association, who attended the seminar, delivered a warm speech, and invited the on-site designers and other participants to visit the “China Pearl Township” in Weitang, Suzhou. And he look forward to organizing a jewelry-related academic salon or seminar with APJD soon.

In addition, the seminar also invite a special guest Li Shien, chairman of the International Information Development Organization, director of the Coordination Bureau for Special Consultative Status of the United Nations Economic and Social Council. He highly affirmed the significance of APDF organizing such a high-level seminar. He hopes that in the future, the International Information Development Organization will bring more space and opportunities for the development of China's design industry. He also introduced emphatically a number of projects that can cooperate with designers.

The effect of this seminar exceeded expectations. It lasted for three hours and was extended by an hour longer than expected. After the meeting, there are still many participants who have been reluctant to leave for a long time, everyone seems to have a lot of jewellery topics to talk about.....This shows the charm of jewelry culture in the hearts of Chinese people and the importance to women.

“Made in China” is already the world's number one, and Chinese design is now and is gradually approaching the center of the world stage. How to promote this process and ultimately achieve it has become the common goal and driving force of all Chinese designers,although it has a long way to go. Cultural connotation is the soul of jewellery, and Chinese cultural traditions have a long history and are an inexhaustible treasure. Undoubtedly, as China's comprehensive national strengths further enhance, the Chinese market will be more mature and stable, and its corporate strength will be stronger, the era of Chinese jewelry brands is just around the corner !