Works
Works
Maui Pops
interior design, branding
Client: Popsicle store located in Maui Harbor Shops center (Maui island, Hawaii). The project has been initiated by the development company USAI Investments (Dallas, TX). Challenge: We had to develop brand concept and build the complex identity along with the interior design of the first outlet in the chain. Brand identity & interior design Branding was developed along with interior design — the core idea is a mixture of ethnic motives in a contemporary look and a colorful palette that suits bright Hawaiian spirit. The style started growing into something fun - new moves, fonts and other graphic solutions were added. The main Maui Pops character — the Tiki — meets the visitors inside the shop. He is a part of a phrase that combines words with symbols. We’ve added juicy fruit signs that demonstrate the variety of popsicle flavors. And the exit is through the gift shop as usual!
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