Take a look at how the designer activate a Meow that has slept 1000 years

This project is located in the western Chinese city ChongQing, we hope this project could help the developer to enhance the regional influence of the whole area. It is planed to be a experience consumption tourism leisure place, a culture and art center of the city that tourist must visit. As well as show the soul and spirit of the city. Like Andy Vouho said: Art is from life, live from art. The project is a fashionable and avant-garde life philosophy experiment place and will become the symbol of the city that it’s younth pursuit new life and new art. With the arise of the Chinese culture and creative zone, how to give it a unique personality and different with the others is a key. The first generation industrialization wave has past so that the first generation old factory transformation wave has past. Currently, information+ internet+experimental business model has become the mainstream, therefore, the third generation of factory transformation are expected. In order to make the vision of the brand suit to internet communication, and try a breakthrough brand system, we have created a set of dynamic brand visual language system. The brand idea comes from a legend story of the project site, a cat from the heaven ran to the bank of the river and fell asleep and turned to a stone, so the names is called maoer shi(stone). We referred Chongqing local language pronunciation to make the name of the project: meow Er shi- a dynamic name. We want to make the legend of the story into a new legend. There are lots of brand images using cat, how to create a unique cat image and to meet the project's properties and positioning, is the biggest challenge we face and the most exciting part.