Works Appreciation
“Westwing”physical store

Superlim?o signs off on architectural project of Westwings new physical stores in Rio de Janeiro, located in Ipanema and Barra da Tijuca.

The concept behind the renovation process focused on conveying the idea of omnichannel through architecture, making the physical journey through the store as close as possible to the customer experience on the brand’s website: easy to navigate, quick reading of environments, and optimal display of items that the customer wants to buy, standing out in the physical space.

Inspired by the flexibility and modularity strategy used in theater stages, the concept came to life through a 60x60 grid on the floors and ceilings, guiding the sizes of environments and exhibition areas.

This makes it easier to create and remodel rooms based on each store’s specific needs, displaying a different mix of products.