The design was inspired by the splendid scenery of the ocean, as it was boundless for the fish to swim and leap freely. The Seafood World also wanted to offer parallel experience. The exterior of the architecture was shown as an abstract image of leaping fish. The buildings were made of steel, while the facade was forged to imitate the surface of an oyster shell as HENGQINg is famous for oyster. In addition, the main building was constructed in the form of two mega fish swimming together. The smaller buildings scattered around were the metaphor of shoal of fish.

The design followed the principle of sustainability as it maximum the use of native water and plant area. It also take convenience and effectiveness into consideration as the Seafood World wanted to offer the best dining experience. For example, there were plenty of bridges and trails that connected different functional spaces which made the motion smoother.