Federation Member
Florin Baeriswyl
INTRODUCTION

Professor of Brand Strategy & Design


Florin first founded dai in 1987 in Zurich Switzerland. A design and brand consultancy, dai stands for “Design, Architecture, & Identity". From his creative background, Florin is able to provide a holistic view of brands and insight rooted in innovation. From strategic positioning to implementation on the market, he creates integrated experiences that translate to real brand value. Florin has helped clients as diverse as Nestlé, Swissair, USM, Red Bull, and Deutsche Bank strengthen their brand propositions, and has been recognized with multiple international awards. Due to his outstanding work, he was invited to join Detao Group in 2012 as a Master in Brand Strategy- the only Swiss professor amongst a group of globally recognized masters.