Zuo Hengfeng(China)

Executive Director of APDF Greater China Council

Art design doctor, Associate professor of the Tsinghua University Academy of Fine Arts, Visiting professor of Southampton Solent University, Senior professional member of British Institute of Material, Member of British Design Research Society, has rich discipline background and practical experience. He has been engaged in teaching ,researching and practicing industrial design for universities and enterprises in China, Italy and U.K. for a long time,Successively as design studies lecturer, product liability designer, design director,Senior design researcher,then art design professor. So he has academic specialties in theories and methods of material science , psychology, aesthetics, sociology,etc. In 2009, he got home from abroad and severed in Department of Industrial Design of Tsinghua University Academy of Fine Arts. So far, he built interdisciplinary research team as well as a creative laboratory that is decorated with special colors, materials and CMF from national universities and colleges, furthermore, he got support for National Arts major project and meanwhile was assigned as Chief expert. Dr. Zuo has employed himself in household  products,transport(aerospace,automobile), 3C electronic ,etc.He attends and gives keynote speech for several times in International conferences. Students guided by him award Red Dot and other honors , and their works are elected for international exhibitions. Zuo Hengfeng is establishing a first large database that serves for designers and manufacturing enterprises dealing with materials , colors and CMF, which offers designers high- ended information service and creates a new product image.