Works Appreciate
Works Appreciate

 

IAI Academy Award Gold Award (visual communication design)

Project Name:POSHANN-Slope - blueberry jam packaging

Winner name:

YaoYuan,Chang zihao,Zhoukunjie,Dongzhenghao,Yangqi

业主:

Comming soon...




Introduction:

POSHANN- blueberry jam Jiang is created by combining the local specialty of Ma Jiang County, Ma Jiang blueberries, with the intangible cultural heritage of the Rao ethnic group's "fengxiang dyeing". The top of the bottle cap is tied with a hand-woven fabric of the Rao ethnic group's "fengxiang dyeing". The indigo background is decorated with traditional "Rao flowers", "loaches" and other patterns in white, combined with innovative blueberry patterns. This design echoes the texture of blueberry jam and the fabric can be removed and replaced as a miniature art piece. The wooden gift box is made with mortise and tenon structure. The back of the box lid is an embedded magnetic display stand. After opening, the "fengxiang dyeing" fabric can be removed from the bottle cap and inserted into the display stand, transforming it into a home intangible cultural heritage display item, turning the discarded packaging into a sustainable home aesthetic display.

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