
IAI Academy Award Gold Award (visual communication design)
Project Name:F+DRINK
Winner name:
Ziyu Teng
Introduction:
Based on the background of the "big health" environment in modern society and focusing on the prominent "punk health" situation of contemporary young consumers, F+DRINK, as a traditional Chinese medicine Five Elements Tide Drink brand, combines five beneficial traditional Chinese medicines for the five organs of the human body to achieve the effect of quickly replenishing energy to the body after high-intensity work. At the same time, combining trendy and lively brand visual design styles, making the brand closer to young consumers.