
IAI Intelligent Gold Award
Project Name:The Hustle and Bustle of Guangzhou over the Past Century
Winner name:
Lin Haohan
Introduction:
By using a print - style long scroll, the illustration The Hustle and Bustle of Guangzhou over the Past Century of Cangzhouzhan brings us back to the urban memories of Guangzhou in 1903. It offers an immersive narrative that extends from Cantonese style sausage to Lingnan culture, and prompts reflections that span from the sense of taste to the realm of humanities. As a symbol of Lingnan Cuisine, Cantonese style sausage with its traditional craftsmanship, is inherently in harmony with the historical scenes of a century ago. Through illustration design, it conveys the ideas of "handmade inheritance" and "local culture", transforming the product from a mere food item into a cultural carrier. This meets consumers' needs for "local identity" and "emotional consumption".
By starting on the left with Xiguan folk houses, arcade - style buildings, the Liwan water town and the annual festival flower markets, then moving to the right towards the Thirteen - Hongs Wharf, the long scroll coincides with the timeline of "from tradition to openness". Let Cantonese sausages rise from kitchen ingredients to be the symbol of Lingnan culture.