
IAI Intelligent Gold Award
Project Name:who will be my umbrella
Winner name:
BLUVSO BOK CHEK KIONG
BLUVSO BOK CHEK KIONG
Introduction:
Mr. BLUVSO, Bluvso Art Institute in Malaysia, addresses challenges such as ethnic differences, economic disparities, and global instability by launching the “Who Holds My Umbrella” project.
Inspired by the phrase “A single spark can start a prairie fire,” the project integrates China’s 12 Zodiac signs into the umbrella design. These umbrellas, with their unique incorporation of zodiac elements, serve as a bridge for cultural integration, conveying the spirit of harmonious coexistence. They have been admired both domestically and internationally, showcasing the potential of creative design in cultural exchange.
The project offers not only physical shelter but also emotional comfort. During the live broadcast, 5,000 people watched online as strangers of various skin colors and nationalities held umbrellas for each other, with interactions exceeding expectations and demonstrating pure love and support. This not only highlights the importance of creative design in modern society but also promotes cultural heritage and social progress, allowing people to share warmth under the umbrella and unite in strength.