
IAI Intelligent Gold Award
Project Name:Ichimore 75ml Nutrition Series SHOTS
Winner name:
WY&P
Introduction:
The packaging design for Ichimore 75ml Nutrition Series SHOTS is an active response to the fast-paced, health-conscious lifestyle of modern urban men who value efficient nutritional supplement solutions. The 75ml portable bottles are designed for on-the-go convenience, delivering ready-to-drink nutrition in a sleek, compact format. The design features a black background, accentuated by four high-saturation colors—bright yellow, vibrant orange, blue-green, and purple—each representing a core benefit of the product. This bold color contrast doesn’t just catch the eye; it creates a memorable and distinctive visual identity that ensures the product stands out on the shelf. Inspired by high-end beverage and pharmaceutical packaging, the design embraces a minimalist style with a clear information hierarchy. This approach highlights the product’s professionalism and reliability, while avoiding the cluttered, overwhelming visual information often found in traditional nutritional supplement packaging.