Winner name：

WangPeng

Comming soon...

Introduction：

The report design aligns with the cultural character of "Sunshine Southern Airlines" and upholds the corporate mission of "Connecting the World, Creating a Better Life." The incorporates two major design elements: airline routes and the color of sunshine. The airline routes are extracted as design lines to highlight the brand image and corporate characteristics. The color palette is derived from the hues of sunshine, which not only reflects the cultural character of "Sunshine Southern Airlines" but also aligns with the color usage of the United Nations' Sustainable Development Goals (SDGs), emphasizing the commitment to sustainable development. The color scheme is bright, and the layout is clean and concise.The report utilizes a variety of visual presentation methods, such as charts, illustrations, and graphics, to showcase Southern Airlines' social responsibility achievements in a dynamic and engaging manner. This approach avoids the dryness of excessive text or technical descriptions, significantly enhancing readability. China Southern releases its social responsibility report in a cross-media format.By employing a comprehensive design approach and various presentation methods, from the details to the overall presentation, Southern Airlines showcases its personalized image, allowing stakeholders to appreciate the innovative spirit of the airline's social responsibility practices as conveyed in the report.