Winner name：

Tsingtao Brewery Fashion Industry Development Co., Ltd

Comming soon...

Introduction：

Qingdao Brewery Fashion Cultural and Tourism has recently introduced an innovative IP image named HaJo Yaa, which is a combination of city characteristics, beer culture, entertainment, and trendy elements. The primary goal is to successfully establish the super symbol of the brand and create an emotional resonance for the young generation. The appearance of the IP image is modelled after a Qingdao beer bottle, with a yellow head serving as a hat and beer bottle cap. The character's hands in the pockets reflect its free-spirited nature, making it easily identifiable. The vivid yellow and green colour scheme, in combination with the character's witty expressions, aligns well with the light-hearted social atmosphere of beer and conveys a cheerful mood. Additionally,the IP image has been used to create a variety of cultural and creative products,promoting brand communication and increasing brand influence.