IAI Intelligent Manufacturing Gold Award
Project Name:Identification of Shanxi Daizhou Huangjiu
Winner name:
WING BRAND MARKETING CO.,LTD
Introduction:
Daizhou Rice Wine is not only a regional public brand symbol of characteristic industrial clusters, a certification trademark for limited production areas, but also a heritage label for excellent traditional craftsmanship. Create a super cultural IP of Daizhou rice wine, a Yanmen Pass, half of the history of China. With Yanmen Pass as the symbol, it not only has the cultural attributes of Dai County (regional public brand symbol), but also has regional attributes (production area certification trademark). Through the global brand thinking, we will help the upgrading of the "Daizhou Rice Wine" industry, give full play to the advantages of regional public brands as "public reputation assets" in the region, integrate global resources, and finally form a win-win development pattern for all parties.