IAI Intelligent Manufacturing Gold Award
Project Name:RAPANUL CHILEAN WINE PACKAGING DESIGN
Winner name:
LUO QIN
Introduction:
"RAPANUL" is a red wine from Chile, Chile in addition to its long and narrow terrain features, the most representative is the giant statue on Easter Island, "so in the appearance design of this product, we take the giant statue of Easter Island as the entry point of product design, the head of the giant stone statue combined with vertical stripes from the bottle body to carve out. The stone statues also have the effect of rock concave and convex particles, which ymbolizes the baptism of the stone statues after years, and the vertical stripes are like the nicks of time, which is the witness of the baptism of the stone statues after years, like brewing a bottle of good wine, it also takes time to precipitate to appear longer and sweeter, more mellow; At the same time, the vertical stripe design also makes the product appear more fashionable and modern, which not only meets the current consumer aesthetic, but also enhances the friction between the product and the hand to better protect the product; The neck of the bottle adopts the form of labeling, and the shape of the side face of a giant is glued to the neck label. The neck label is printed with stone figures with different expressions such as "anger, sorrow, joy and sorrow", and also indicates the different psychological emotions of consumers when drinking.