Works Appreciate
Works Appreciate

 

IAI Interior Award - Gold Award

Project Name:Act Towards Beauty Studios

Winner name:

Tao Zhongju / China

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业主:

Comming soon...




Introduction:

Continuing the enthusiasm for the future of the industry, breaking away from the inertial thinking of the traditional format, "walking towards the beauty and stopping at the beauty" is the expression of the Atb-studio brand (Act Toward Beauty) temperament.    

Explore the field of wedding service experience in depth, and create a new wedding dress that brings together top international brands, and a place where the arteries of fashion accelerate the jump.  Pursuing the concept of chasing, extending, extreme, beauty, and not only this, we present the solution of wedding experience integration service for the consumer group.


The prelude to the connection between reality and the future has been opened... This is a wedding space work that transcends common sense. Slightly rustic interior, determined to be fashionable and cool; deconstructionist approach, the breath of the future; this is ATB studios. A wedding space made up of gray and white, letting rigidity and softness set off, blending cold and heat together.  This work is derived from the designer's "reverse psychology" to the traditional concept, that is, breaking the traditional concept of "the wedding dress can only be used as a part of the wedding etiquette", and the matching display space is also highly integrated with the designer's concept.

Light and shadow are the protagonists of the entire space. Simple materials, delicate lighting, through the sequence of punching structures, show the hierarchy of the space and create the artistic atmosphere of the space. In the entire space, the neutral colorless color presents a unique clean and concise texture with the main color system.

Using stone and cold steel to create a simple but future wedding commercial space that integrates chaos and order, it has laid the calm and austere tone of the entire space. The old pipes on the top are dotted with matte metal walls, and a delicate balance is found between refinement and roughness, combining the dual feelings of retro and future.


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