Works Appreciate
Works Appreciate


IAI Interior Award-Gold Award

Project Name:Moveable Word

Winner name:

Hunan 01103 architectural decoration design Co., Ltd / China

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Comming soon...


Movabletype printing is one of the four famous inventions of ancient China. With thedevelopment of time and progress of science and technology, it has alreadyfaded away in people's lives.

Ourdesign client, Cha Yan Yue Se (the sexy tea), is a brand of "ModernChinese Tea", which takes on responsibility for passing on Chinesetraditional culture. We bring unique products to the audience, which will alsoserve as a carrier and medium for cultural transmission and will be widelyspread among the audiences. The client hopes to convey and present the ancientculture and wisdom to young people through a contemporary design language.

Thehistory of movable type printing can date back to more than 1,000 years ago.For people in nowadays, their basic understanding of it mainly focuses onfeatures such as small squares, characters, engraving and flexible combination.The first problem we had to solve was that of the material, which is also thedesign medium.

Greenbrick is a traditional building material that can accommodate the infinitecombinations of a single geometry. This coincides with the audiences’ basicperception of movable type printing. As the brick material is thicker and morerigid, we chose to balance it with wood. The log material is soft and its colorcan be chosen according to the amount of bricks used.

Interms of the design language of the space, we made a layered arrangement. Thefirst floor is the product sales area, the second floor expresses theflexibility of "movable type printing" through the unity andvariation of the blocks, and the third floor enables audiences to experiencethe fun of “word”, "engraving" and "printing" throughinteractive devices. On the fourth floor, we have set up a"self-discipline door" and a "mini-

booth", which not onlypresents "movable type printing", but also enriches the audiences’experience in viewing the exhibition.

About80,000 bricks were used for the entire project, with each brick being removedfrom an old- abandoned house. These bricks were used for over 80 years onaverage, and have been exposed to the sun, wind, and rain for about a century,which makes each one naturally different and distinctive.