Works Appreciate
Works Appreciate

 

IAI Intelligent Manufacturing Award- Brand Design Gold Award

Project Name:BIANG BIANG MIAN

Winner name:

ASIA CHIMIAN COMPANY (China)

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业主:

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Introduction:

BIANGBIANGMIAN is a fashion noodle brand co-founded by NOODLE KING and Asia Chimian Company. It rebuilds the traditional BIANGBIANGMIAN of Xi’an with circle-layer trendy brand thinking, letting BIANGBIANGMIAN become a cultural representative, popularized to all parts of the country. While promoting Xi'an local characteristics, it has provided a variety of funny quality brands and product experiences for new urban groups.


The ”Biáng” taste. BIANGBIANGMIAN adheres to cooking traditional handmade noodles to preserve the original snack taste of the ancient city of Xi'an. The dishes are served in innovated ways, letting old-time snacks go back to the lives of young people.


It has designed to explore and play with the "Biáng" culture, colliding traditional elements with modern illustration elements to form a unique brand style. It has repackaged the traditional Biáng formula into a modern design element of the brand, making BIANGBIANGMIAN a successful representative of trendy food.


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