Works Appreciate
Works Appreciate


IAI Best Design Award - Communication Design

Project Name:Who Am I?-Advertising

Winner name:

Shi Liu(China)


Comming soon...


LEVRAIMOI is a creative women's brand advocating the use of design to think. The theme of this season's brand ad is "Who am I?" The creative background is based on the current rapid economic development in China, more and more people lose their faith, in frustration and confusion constantly subvert the traditional values. This season's brand ad uses metaphor to dramatize the images of animals of different humanities in a dramatic manner. From brandnew clothing, And other aspects of the current analysis of various social phenomena. Trigger the audience's reflection on the current life, especially in the fashion full of exaggeration and vanity, I hope the audience to rethink "who I am."