Works Appreciate
Works Appreciate

 

IAI Best Design Award - Entertainment Space

Project Name:Bar-paradox

Winner name:

INNOVATION DIFFERENCE (CHINA)

Zhang Zhao Yong(China)

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作品主题:

Comming soon...




Introduction:

LEVRAIMOI is an innovative women's clothing brand that advocates thinking with design. The theme of this season's brand advertising is “Who Am I”. The creation is based on the background of rapid development of China's economy. At present, more and more people are losing their faith. The traditional values have been overturned in frustration and confusion. The advertising of this brand uses the technique of metaphor, dramatically with different animal images representing different human natures. They are dressed in the seasonal clothing of LEVRAIMOI. It analyzes the current social phenomenon from health,education,traffic,time,ideal, promise,human nature, wealth,power,sex, etc. It's a reflection of the current life, especially in the pompous and vain fashion circle, hoping that the audience rethink who I am.

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