Vice chairman of APDF brand design professional committee

Member of the International Council of the Asia Pacific Designer Federation

Member of the IAI Design Award Committee

DAI（Design, Architecture,& Identity）Brand Consultant Company Design Director/Founder

Hailing from a country known for quality-Switzerland-Professor Florin Baeriswyl first founded dai in 1987. As a design and brand consultancy, dai stands for “Design, Architecture & Identity”. From his creative background, Prof. Baeriswyl is able to provide a holistic view of brands and insight rooted in innovation.

From strategic positioning to implementation on the market, he creates integrated experiences that translate to real brand value. Prof. Baeriswyl has helped clients as diverse as Nestlé, Swissair, USM, Red Bull, and Deutsche Bank strengthen their brand propositions, and has been recognized with multiple international awards.

Due to his outstanding work, he was invited to join DeTao Group in 2012 as a Master in Brand Strategy-the only Swiss professor among a group of globally recognized masters. He aims to introduce different sensibilities in both branding and education, and to bring Swiss values of precision, refinement, and innovation to China.  

Brand Strategy & Positioning for Zhejiang Province

Brand Strategy & Positioning for Shanghai City

Visual Identity & Visual Expression for Asia Institute of Art & Finance

Brand Repositioning for China Enterprise Confederation 、 China Enterprise Directors Association

Brand Strategy & Positioning for CCCIM

Brand Strategy & Visual Identity for Shanghai Restaurant