Khaled Bouharrour

Founder Ceo / Creative Director

Head of Design Management & Strategic Branding



30/09/19 MEMBER OF EXECUTIVE BOARD, ‘ZIMMERLI OF SWITZERLAND’, Switzerland Set Up and increase of brand awareness of ‘Zimmerli of Switzerland’ in Mainland China as a Luxury Bodywear Brand (SHANGHAI Trading Ltd). Implementation of the branding strategy - Adjustment of market relevant design & product presentation (Jersey, Knit, Print) - PR & Communication - Interior Design. Installation of relevant ecosystem of Off- and Online-channels (Digital strategy)

2002 – Today FOUNDER / HEAD OF DESIGN MANAGEMENT & BRANDING STRATEGYBE.SIGN Creative Engagement GmbH, Zurich, SwitzerlandBE.SIGN Creative Engagement LTD., Hong Kong - Shanghai, China Providing a design & branding service platform for the consumer-oriented high-end fashion, lifestyle & interior design industry (B2B & B2C) with up to 45 partner- collaborators (see REFERENCES). Consulting services on trend, concept, design and strategic business development for a wide range of prestige textile, fashion, interior and lifestyle products. European based cultural insight expertise for China & Asia (APAC).

2002 – 2005 DESIGN & PRODUCT DIRECTOR MIROGLIO SA-ULMIA, Italy / Germany, staffs 5000 RESTRUCTURING, DESIGN, PRODUCT DEVELOPMENT, UPGRADING of womenswearFabric collection (all techniques) & SALES.DEVELOPMENT of joint ventures and production in Mainland China (FULIDA). TREND GUIDANCE , acquisition and customer service for key accounts : Zara, Burberry, Ittiere, Promod, Benetton, Costume National, Miss Sixty, Mango, D & G.

1999 – 2002 DESIGN / PRODUCT DIRECTOR & HEAD OF DESIGN MANAGEMENT;MEMBER OF EXECUTIVE BOARD, WEISBROD-ZüRRER AG, Switzerland, staffs 140.Design & Management of the premium womenswear fabric collection (all techniquesas Jacquard, Colour Woven, Plains and Embroidery, Material Silk & Cotton).REORGANIZATION, design and production. PRODUCT DEVELOPMENT (from inception to implementation) for high-end fashionand interior-fabrics, especially produced in Italy and India. Presentation of the MARKETING STRATEGY to key accounts : Jeremy Scott, Christian Lacroix, Giorgio Armani, Roberto Cavalli, Prada, Pedro del Hiero, Ann Taylor, DKNY.

1996 – 1999 DESIGN DIRECTOR, GMG - Greuter Mitlödi Gessner - Gruppe, Switzerland, staffs 450.Responsible for the entire luxe womenswear fabric collection of GMG. Managing of all 3 different product lines (Greuter-Jersey; Mitlödi-Print und Gessner-Jacquard). DESIGN, PRODUCT DEVELOPMENT & RESTRUCTURING to obtain market relevant silk / cotton collection and active support of SALES. ACQUISITION of Haute Couture and Prêt-à-Porter de Luxe clients a.o.: YSL, Christian Dior, Thierry Mugler, Ungaro,Chanel, Kenzo, Karl Lagerfeld, Romeo Gigli, Versace, Adolfo Dominguez, Caramelo, Escada, MCM, Rena Lange, Vivienne Westwood, Paul Smith, Ulf Moritz Interior.

1995 – 1996 DESIGNER, LENZING AG – LYOCELL DIVISION, Lenzing, Austria, staffs 6000.RESEARCH & PRODUCT DEVELOPMENT of the new cellulosic fibre Lyocell/Tencel. MARKETING and SALES activities for Italy, France, Spain and UK.SET-UP of the entire textile chain to produce high quality products for and with: Kenzo, Christian Dior, Fedora, Emporio Armani, Marks & Spencer, Adolfo Dominguez.

1993 – 1994 FREE LANCE DESIGNER MILANO, Italy: Emporio Armani, Rainbow, Mantero, Etro, Versace (fabric prints). BARCELONA, Spain: Design and creation of fabrics for the textile industry. BUENOS AIRES, Argentine: Stylist.

1989 – 1992 CREATEUR TEXTILE, BOUSSAC LVMH PARIS, France, staffs 600.LAUNCHING of the evolutionary shirting line ”BY WAY OF”(important increase of turnover).TREND – Collaboration with LI EDELKOORT. Clients: Van Laak, Rousseau, Christian Dior, Clarence, Loft by, Thierry Mugler.

1987 DESIGNER, CHRISTIAN DIOR NEW YORK, NYC, USADesigner for menswear, leather goods, art de table and accessories.

1986 DESIGNER, LUCEY HARLEY ASSOCIATION NEW YORK, NYC, USADesign & development of knits and knitwear for women and men.