Shinobu Ito is a Japanese designer with a broad work experience in architecture, interior, product, industrial & packaging design. She graduated fromTama Art University in Tokyo, and attained a Master Degree at Domus Academy, Milan. From 1988 to 1995 she worked in Japan for CBS Sony (Sony Music Entertainment), engaging in design and marketing activities. In 1997 she began a partnership with Setsu Ito, and since then she has been working between Milan and Tokyo as a consultant for important companies. She works also as a graphic and interior designer and is involved in marketing activities. She has a wide experience in the interior and furniture design, leading the projects from conception to implementation. Her attention to detail and her approach to design from a woman standpoint are features of her widely appreciated work much valued by her clients. Some of her pieces  are included in the permanent collection of the Triennale in Milan. She has received various awards such as "The Good Design Award 2001" (Japan), "The Toyama Product Design Award 2001" (Japan), "ADI Design Index 2001, 2005" (Italy) and the "Premio Compasso d'Oro 2011" (Italy). Her work are also selected to the main visual of the Melbourne Cup 2007.